A superb example of how blogging can work for a museum (or any heritage organisation), is exemplified by the National Museums Liverpool blog.
I visited it a while ago, when it was first set up, hoping that it would be successful. I’m always pleased to see bold experiments with technology in the heritage sector. I couldn’t remember exactly when the blog started (March 2006), so I flicked back in time using the calendar at the top right of the page. Days where content was posted are coloured orange, and I was very impressed to see that this was at worst one post per week. Some weeks went by with a post every day. Great work!
I had a quick look at their blog rank in Technorati, and they’re doing rather well at 148,150, with 269 inbound links from 26 blogs. That’s soon to be slightly increased after I post this..
They even have an account on Flickr.
I wonder when they will become bold enough to enable comments though?